Affiliate Marketing Industry Statistics.
Affiliate marketing has emerged as an essential tool in the ever-evolving digital landscape, bridging the gap between brand offerings and consumer needs. But just how influential has it become?
Looking closer into the latest industry statistics, we unveil the magnitude, trends, and subtle nuances shaping this billion-dollar market.
By the end of 2023, the global affiliate marketing industry will be worth $14.2 billion.9
The affiliate marketing industry has grown by approximately 10.1% from 2022 to 2023.1
Approximately 16% of all online orders within the ecommerce world are generated through affiliate marketing strategies.5
The most lucrative affiliate marketing niches in 2023 remain health & wellness, finance, and software services, showing a 25% yearly increase.9
For every $1 spent on affiliate marketing, businesses receive an average return on investment (ROI) of $6.50.6
Over 80% of brands leverage affiliate marketing to generate leads and sales.8
Fashion remains the most substantial segment in affiliate marketing, contributing to 18% of all affiliate revenues.9
Around 62% of affiliate-referred traffic originates from mobile devices.3
Markets in Asia-Pacific regions, particularly India and Southeast Asia, witness a 20% growth in affiliate marketing activities.6
Pay-per-sale (PPS) remains the most common commission method, making up 58% of the affiliate market.8
Over 35% of affiliate marketers prefer to promote 2-5 affiliate products concurrently.1
Around 40% of affiliate marketers have been in the industry for over five years.1
The affiliate marketing industry has witnessed a remarkable expansion, growing at 10.1% from 2022 to 2023, in which a notable 40% of marketers have dedicated over five years to the industry.
The substantial ROI businesses can further underscore the profitability witness, garnering an impressive $6.50 for every $1 spent on affiliate marketing strategies. This lucrative potential has been noticed by brands, with more and more companies leveraging affiliate marketing to ramp up sales and leads.
Product reviews account for 56% of affiliate content, followed by how-to guides at 22%.
About 14% of affiliates express concerns over payment delays.
Approximately 70% of affiliate marketers believe SEO is the most effective strategy to drive traffic.
9% of affiliate marketers earn over $50,000 monthly, while the majority earn between $1,000 and $10,000.
Nearly 38% of consumers say they’re more likely to trust an influencer’s affiliate link than a non-influencer’s.
Instagram leads as the top platform for affiliate marketing among influencers, with 60% engagement.
65% of consumers feel more inclined to purchase a product if a trusted blogger or content creator recommends it.
ShareASale, CJ Affiliate, and ClickBank remain the top 3 most popular affiliate networks in 2023, with an average annual growth rate of 9.89%.
